Integrated Systems Europe in the Rai Amsterdam is a very important tradeshow for Kramer Electronics. This is the place where they reconnect with existing customers and make face-to-face connections with potential new customers. Success at ISE is determined by the number of contact moments and new potential sales leads.

 

We created a series of short videos for online and customer communications during the show. The goal: draw in visitors to their booth to strenghthen existing customer relations and engage as many new contacts as possible. With success, it was a very busy year for Kramers sales reps!