Avabel is one of the larger Dutch manufacturers of supplies for the window installation industry. Their social approach to hiring employees has been a very successful one.


Getting a chance to be part of the job market when you don't have a perfect track record is rare these days. Family owned and operated Avabel hires people who have a hard time finding a job. They believe everyone deserves a chance and that approach pays of. The loyal team of employees stuck with them through the financial crisis that brought the construction industry to a halt in 2009 and Avabel is now doing better than ever. A great example of a social approach to employement that contributes to a positive business result.


Avabel wanted to tell this story to show their (potential) customers that choosing Avabel is about more than purchasing window installation supplies. We produced a documentary style video to show the people side of the company. By spending time with the Avabel team we were able to capture the values and positive experiences that drives their business. 



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Client: Avabel &

Start Foundation

Duration: 04:08 minutes

"The film strongly contributes to the message that our customers create social value by purchasing with Avabel. 


The story as told by our employees and filmed by Merry Film is honest and authentic. They captured the soul of our company on camera."